Hello Fresh problem area:
How can recipe developers create more recipes than what they create currently, without hiring in new resources?
Hello Fresh currently has employees switching between two softwares to complete their task flow.
By creating a variety of HMW's my team brainstormed a variety of ways to address the pain point of switching between software.
The one with the most votes was chosen to go forward with.
Experience journey for user
My team drew a ton of inspiration from these particular software platforms because they all had one thing in common:
They integrate teams to be able to seamlessly navigate through their work across one platform.
From there, a plugin was born.
My team designed a plugin that was easy to use with Hello Fresh software, minimizing workload between Hello Fresh employees from having to switch back and forth.
After user testing
Hi- Fi Designs