Project
Co-Create with Hello Fresh

My Role

UX Writer & Stitcher

Summary

A sprint with Hello Fresh to streamline and merge the use of their current software to one platform for efficient workflow.

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Hello Fresh problem area:

How can recipe developers create more recipes than what they create currently, without hiring in new resources?

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Hello Fresh currently has employees switching between two softwares to complete their task flow. 

By creating a variety of HMW's my team brainstormed a variety of ways to address the pain point of switching between software.

The one with the most votes was chosen to go forward with. 

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Experience journey for user

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Inspiration:

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My team drew a ton of inspiration from these particular software platforms because they all had one thing in common:

They integrate teams to be able to seamlessly navigate through their work across one platform.

From there, a plugin was born.

 

 

My team designed a plugin that was easy to use with Hello Fresh software, minimizing workload between Hello Fresh employees from having to switch back and forth. 

 

Recipe Status

Lo-fi wireframes

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After user testing

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Hi- Fi Designs

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NEXT PROJECT

The Insider