Hello Fresh problem area:
How can recipe developers create more recipes than what they create currently, without hiring in new resources?
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Hello Fresh currently has employees switching between two softwares to complete their task flow.
By creating a variety of HMW's my team brainstormed a variety of ways to address the pain point of switching between software.
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The one with the most votes was chosen to go forward with.
Experience journey for user
Inspiration:
My team drew a ton of inspiration from these particular software platforms because they all had one thing in common:
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They integrate teams to be able to seamlessly navigate through their work across one platform.
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From there, a plugin was born.
My team designed a plugin that was easy to use with Hello Fresh software, minimizing workload between Hello Fresh employees from having to switch back and forth.
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Recipe Status
Lo-fi wireframes
After user testing
Hi- Fi Designs
